It's hard to downplay the importance of brand recognition. When someone says they need a bandaid or tylenol (installation of adhesive medical strips or acetaminophen), it shows the height of the power of bread introduction. At that time extreme, brand awareness can reach a point where the brand name houses the products offered. Brand introduction is not only for large multinational businesses. The local and national brands of all sizes need to increase brand awareness among new consumers. This article will highlight research that shows why brand recognition is very important for business owners and why the internet is the best place to start increasing brand awareness.
Getting new customers to try and stay with the brand are an important part of any brand strategy. Customer loyalty moves income, and brand recognition is a key way to increase customer loyalty. By getting a brand name out there and highlighting positive aspects, internet marketing can increase consumer sentiment and increase profits.
Increasing brand awareness among young consumers is needed for businesses that want to grow in the future. Brands that don't do this might get themselves worn out because their current customers get older. For a more positive way to see it, the millennium really wants to find a brand that they can trust. In a study from Statista, more than half (52 percent) of Millennials said that finding a brand that they can trust it is important to them. Even more important for international marketers, where 58 percent of young adults have the same feeling about brand loyalty. And almost seven of 10 (69 percent) of professional consumers who are very sought after, often called "prosumers", stating that they are looking for a good brand.
Brand awareness is also an important part of SEO strategy. When consumers seek things using brand names in keywords, search results will greatly support brand sites in query. Searching for "shoes" and search for "nike shoes" will bring up radically different results. This may only be low hanging fruit, but branded keywords generally have a far higher level of conversion than non-branded keywords. Even with the business marketing business, the conversion rate for branded searches is higher than rates for direct traffic to sites and non-branded keyword traffic, according to opifying B2B 2013. This is why small business owners must make brand awareness of the important part of the strategy Their marketing as a whole. Local lawyers will get more web traffic from searches if people in the community know the name of lawyers and use them in searches than from people who are just looking for local lawyers.
Given the importance of brand awareness for the growth of a company in the future and the effectiveness of SEO at present, business owners and marketers must devote many of their social media efforts to increase brand awareness among the people. This can have exponential effects on brand awareness. According to a study from IPSO, 38 percent of people recommend the brand they "like" or follow social networks.
When done correctly, marketing can cause some consumers to become brand advocates for a company. Advocates brand actively to know others about the brand they like, and because their words are trusted by their peers, brands that they advocate can see a large increase in income. The spirit of releasing reports that found 57 percent of brand advocates made recommendations via email, compared to 35 percent for Facebook, 5 percent for third party sites, and each 1 percent for blogs, Twitter and LinkedIn. This means that brand advocates help business owners reach new consumers through channels that they cannot use (because the only way the brand must have access to consumer email is if the consumer has given it). The same report notes that almost a third of brand advocates make recommendations every week, while almost four of 10 (39 percent) do it every month.
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