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Tuesday, July 26, 2011

Search Engine Friendly Pages


There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Phishing


Who hasn’t received an email directing them to visit a familiar website where they are being asked to update their personal information? The website needs you to verify or update your passwords, credit card numbers, social security number, or even your bank account number. You recognize the business name as one that you’ve conducted business with in the past. So, you click on the convenient “take me there” link and proceed to provide all the information they have requested. Unfortunately, you find out much later that the website is bogus. It was created with the sole intent to steal your personal information. You, my friend, have just been “phished”.

Phishing (pronounced as “fishing”) is defined as the act of sending an email to a recipient falsely claiming to have an established, legitimate business. The intent of the phisher is to scam the recipient into surrendering their private information, and ultimately steal your identity.

It is not at easy as you think to spot an email phishing for information. At first glance, the email may look like it is from a legitimate company. The "From" field of the e-mail may have the .com address of the company mentioned in the e-mail. The clickable link even appears to take you to the company's website, when in fact, it is a fake website built to replicate the legitimate site.

Many of these people are professional criminals. They have spent a lot of time in creating emails that look authentic. Users need to review all emails requesting personal information carefully. When reviewing your email remember that the "From Field" can be easily changed by the sender. While it may look like it is coming from a .com you do business with, looks can be deceiving. Also keep in mind that the phisher will go all out in trying to make their email look as legitimate as possible. They will even copy logos or images from the official site to use in their emails. Finally, they like to include a clickable link that the recipient can follow to conveniently update their information.
A great way to check the legitimacy of the link is to point at the link with your mouse. Then, look in the bottom left hand screen of your computer. The actual website address to which you are being directed will show up for you to view. It is a very quick and easy way to check if you are being directed to a legitimate site.

Finally, follow the golden rule. Never, ever, click the links within the text of the e-mail, and always delete the e-mail immediately. Once you have deleted the e-mail, empty the trash box in your e-mail accounts as well. If you are truly concerned that you are missing an important notice regarding one of your accounts, then type the full URL address of the website into your browser. At least then you can be confident that you are, in fact, being directed to the true and legitimate website.

Computer Viruses that Come a Calling


Every day new computer viruses are created to annoy us and to wreck havoc on our computer systems. Below are ten viruses currently cited as being the most prevalent in terms of being seen the most or in their ability to potentially cause damage. New viruses are created daily. This is by no means an all inclusive list. The best thing you can do is to remain vigilant, keep your anti-virus software updated, and stay aware of the current computer virus threats.
Virus: Trojan.LodearA Trojan horse that attempts to download remote files. It will inject a .dll file into the EXPLORER.EXE process causing system instability.

Virus: W32.Beagle.CO@mmA mass-mailing worm that lowers security settings. It can delete security-related registry sub keys and may block access to security-related websites.
Virus: Backdoor.Zagaban
A Trojan horse that allows the compromised computer to be used as a covert proxy and which may degrade network performance.
Virus: W32/Netsky-PA mass-mailing worm which spreads by emailing itself to addresses produced from files on the local drives.

Virus: W32/Mytob-GHA mass-mailing worm and IRC backdoor Trojan for the Windows platform. Messages sent by this worm will have the subject chosen randomly from a list including titles such as: Notice of account limitation, Email Account Suspension, Security measures, Members Support, Important Notification.

Virus: W32/Mytob-EXA mass-mailing worm and IRC backdoor Trojan similar in nature to W32-Mytob-GH. W32/Mytob-EX runs continuously in the background, providing a backdoor server which allows a remote intruder to gain access and control over the computer via IRC channels. This virus spreads by sending itself to email attachments harvested from your email addresses.

Virus: W32/Mytob-AS, Mytob-BE, Mytob-C, and Mytob-ER
This family of worm variations possesses similar characteristics in terms of what they can do. They are mass-mailing worms with backdoor functionality that can be controlled through the Internet Relay Chat (IRC) network. Additionally, they can spread through email and through various operating system vulnerabilities such as the LSASS (MS04-011).

Virus: Zafi-DA mass mailing worm and a peer-to-peer worm which copies itself to the Windows system folder with the filename Norton Update.exe. It can then create a number of files in the Windows system folder with filenames consisting of 8 random characters and a DLL extension. W32/Zafi-D copies itself to folders with names containing share, upload, or music as ICQ 2005a new!.exe or winamp 5.7 new!.exe. W32/Zafi-D will also display a fake error message box with the caption "CRC: 04F6Bh" and the text "Error in packed file!".

Virus: W32/Netsky-DA mass-mailing worm with IRC backdoor functionality which can also infect computers vulnerable to the LSASS (MS04-011) exploit.


Virus: W32/Zafi-B
A peer-to-peer (P2P) and email worm that will copy itself to the Windows system folder as a randomly named EXE file. This worm will test for the presence of an internet connection by attempting to connect to www.google.com or www.microsoft.com. A bilingual, worm with an attached Hungarian political text message box which translates to “We demand that the government accommodates the homeless, tightens up the penal code and VOTES FOR THE DEATH PENALTY to cut down the increasing crime. Jun. 2004, Pécs (SNAF Team)”

Effectively Using Overture/Yahoo

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the Internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are in-putted. 

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company. 

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilised to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business. 

Yahoo/Overture utilises the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched. 

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimise your site with Search Engine Optimisation methods and techniques. 

While some labour so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster. 

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one. 

With so many competitions in the Internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilised their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.  

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.

Using Google Adwords

The biggest well known secret in generating wealth in the Internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilised. Without traffic, it is for naught. 

With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many Internet based business, many smaller sites have generated good money by concentrating on a certain niche and some sub-niches. 

This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.

Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. 

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. 

Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you're laser targeted traffic to your site. 

Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Search Engine Optimization And Why You Should Use It

E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimise their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimisation or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used Internet tool to find the sites that they need to go to or the product or information they need. 

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimisation. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimisation. It is imperative to make your site better and better everyday. 

So just what is search engine optimisation and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimisation to be number one, or maybe at least make your site income generating. 

With search engine optimisation you can get the benefit of generating a high traffic volume. Lets just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all. 

So once again, what is search engine optimisation? Search engine optimisation is utilising tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change in your site or add as well to get search engine optimisation. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme. 

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimisation.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the Internet for many useful help. Tips, guidelines and methods for search engine optimisation are plenty to be found. Read many articles that can help you optimise your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding. 

If you can part with some money, there are many sites in the Internet that can help you in search engine optimisation. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimisation. All of these will result to better traffic and more business for your site and company.

Generate Traffic Using Only Free Methods

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the Internet offers, there are many ways you could find that could help optimise the potential of your site or business in generating traffic.

While there are ways to jump-start your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

How sweet it is to have more traffic for your site without spending a single cent.  Now its a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you dont need to speed a single cent, it may take time, to say honestly, Im not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods Im about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer.  Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.

You can also make use of newsletters. Provide people with a catalogue of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. 

Another great idea is trading links with other sites. You don't have to spend a cent. All you have to do is reach an agreement with another web-master. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.  

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there's a great probability that they will go to your site.

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. 
Generally, Internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Paying For Your Traffic Is A Smart Move

There are so many success stories you will hear about businesses making it good in the Internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is Internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money. 

The Very Basic

Like Neo, traffic is The One. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn't have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to. 

But like any business that's in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business. 

Many of these success stories get their traffic from paying others. Yes that's right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that's common sense. 

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo. 

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the Internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimisation is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the pay-off's would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment. 

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Increase Your Traffic- Surefire Ways

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

So, we all know that in the core of it all, traffic is the most essential thing to a successful Internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organisation well taken core of, it would be time to get to the nitty gritty of things, generating traffic. 

If you already have a site and you want think that you're not getting the traffic that you're supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. 

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

To help you out in generating more traffic for your site, here are some seven sure-fire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this sure fire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top sure fire way to increase your traffic. 

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing 

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people. 

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters. 

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.